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How to Effectively Market Your Translation & Interpreting Business Online to Grow Your Client Base

April 20 @ 11:00 am - 12:30 pm

How to Effectively Market Your Translation & Interpreting Business Online to Grow Your Client Base

April 20, 2019 at 11:00 am-12:30 pm Central time

It can be difficult to find the time and know where to start when it comes to marketing to potential clients online. However, translators and interpreters must take advantage of the options available with online marketing, as more and more customers are searching the web for the right language service professional. To grow your client base beyond your local community, there are various platforms and strategies available to share your expertise and stand out as a professional translator or interpreter.

In this 90-minute webinar, you will learn how to:
•    Market yourself, both on your website and social media channels, and stand out as a professional translator or interpreter among all the online “noise”;
•    Make a positive first impression with new clients using online platforms and forms of communication;
•    Gain more referrals by using online social media platforms;
•    Use your website to manage your online presence and market yourself to ideal clients;
•    Know what kind of content to share with clients online and learn various ways to share it strategically;
•    Expand your reach beyond the local market and grow your business

About the speaker:
Madalena Sánchez Zampaulo is a freelance translator, writer and the owner of Accessible Translation Solutions. She has over 10 years of experience in the language services industry, having worked as a Spanish and Portuguese to English translator, specializing in life sciences and medicine, as an English <> Spanish health care interpreter and as a project manager. She holds a Bachelor’s Degree in Spanish from the University of Southern Mississippi (USM) and a Master of Arts Degree in Spanish with an emphasis in Linguistics from the University of Louisville (UofL). She is currently serving her second term as a Director on the American Translators Association Board of Directors, and she is the Chair of ATA’s Membership Committee after having chaired the Public Relations Committee for four years. She is also a consultant for the University of Louisville Graduate Certificate in Translation.

About the event:
This event will be held online, and all you need is a computer with an internet connection. One week prior to the event you will receive an email with a unique link with webinar sign-in details.
The webinar will be recorded, and the recording will be available to all registered participants for 30 days. If you can’t attend the live webinar, you will still be able to watch the recording.
Registration fee: $30 for HITA members, $40 for non-members

How to register:
Option 1: 

Option 2: Transfer the payment through PayPal to treasurer@hitagroup.org or send a check to HITA, P.O. Box 801793, Houston TX 77280-1793
Then send an email to development@hitagroup.org to confirm your payment and get your registration confirmation.


April 20
11:00 am - 12:30 pm